Plus Size retailer, Ashley Stewart seems to be taking a new direction with their latest campaign.
The new Mother’s Day ads feature famous plus size model Crystal Renn in a simple summer dress and a mane of curls. I can’t ever recall a caucasian plus size model ever modeling for AS but I may be wrong so don’t quote me.
I never questioned why they only used women of color since it seemed to be their target audience but I have to say it’s refreshing to see them being inclusive of another demographic of women.
Will we see more diversity in their campaigns or is this a Crystal Renn Exclusive?
We will have to wait and see as I work on getting information from Ashley Stuart Executives.
I would love to know how the Ashley Stewart customers feel.
About Editor-in-Chief, Madeline Figueroa-Jones
Madeline hails from a close-knit NYC family and started her plus size modeling career with a spread in BBW magazine. In early 2003 Figueroa was selected to appear as the spokes model for the "Hips, Heels & Curves" Fashion Show, continuing on to casting director for the Dangerous Curves 2003/2004 Tour. After appearing on several television segments including Aqui Y Ahora for Univision she began reaching out to the plus size community by serving as a moderator for VenusDivas.com, Empowerment Editor for AmaZeMagazine.com. Madeline and her husband Luke reside in the Battery Park city area of NY and operate lucaspictures.net.
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I LOVE IT!! I’m an African-American woman myself, but I for a fact know that other races shop at AS. So they should show diversity by featuring different models. By the way, Crystal’s picture is beautiful!!