Plus Size PLUS Model Magazine [The Pulse of Plus Size Fashion, Beauty, Arts and Plus Size Models] » Life

Bare Necessities Launches Plus Size Lingerie Website

Editor-in-Chief, Madeline Figueroa-Jones — Fri, 10 Feb 2012 14:55:25 +0000

BarePlus by Bare Necessities to offer more than 1000 styles from 81 designer brands

EDISON, NJ (Feb. 10 2012): Bare Necessities, the leading online retailer of brand name intimate apparel, today launched a new online boutique designed specifically for curvy women called BarePlus by Bare Necessities.

BarePlus by Bare Necessities will feature more than 500 bras that fit sizes 38A – 56J, including everyday bras, sports bras, and sexy bra and panty sets. The website, www.bareplus.com, will offer more than 1,000 styles of plus size lingerie, hosiery and swimwear, from 81 brands including Elomi, SPANX, Bali, Wacoal, Hanky Panky, and Calvin Klein.

“The launch of BarePlus reinforces our commitment to serving the woman with curves,” said Jay Dunn, Chief Marketing Officer for Bare Necessities. “The launch marks the beginning of our effort to build the best shopping experience for curvy women. Over the next several months, you’ll see more features, photography representative of our customer, and exciting new products from the world’s best brands that you won’t find anywhere else.”

BarePlus marks the first major effort executed by Dunn since joining Bare Necessities in 2010 as its first Chief Marketing Officer. Dunn came from Lane Bryant, where he had been the mastermind behind the landmark “Red Bra” ad campaign. The advertisement, which ran on American Idol, featured a plus size model flaunting a sexy red bra and panty set and became a national sensation after it was initially banned by both ABC and Fox for showing too much cleavage. The controversy ignited a national debate regarding how curvy women are portrayed in the media.

bareplus.com and barenecessities.com will coexist in a tabbed shopping environment, all with a shared shopping cart and checkout process. Shoppers clicking on the BarePlus tab will see items available exclusively in plus sizes, with navigation and imagery tailored to the plus size product assortment.

The company will announce the launch of bareplus.com at a press conference today at Lavo, in midtown Manhattan, and will celebrate the launch with a contest on its Facebook page, www.facebook.com/bareplus.

Visit www.barecevessities.com and click on BarePlus

About Bare Necessities: Bare Necessities is the second largest online lingerie retailer (only Victoria’s Secret is larger). Launched in December 1998, Bare Necessities has sold more than 5 million bras, and also offers lingerie, shapewear, swimwear, sleepwear, hosiery and men’s underwear from more than 180 brands, including Calvin Klein, Wacoal, SPANX, Hanky Panky, Chantelle Elomi and La Perla. For more information, visit http://www.barenecessities.com, or contact Dan Sackrowitz, at press@barenecessities.com.

Plus Size Brand Pennington’s Leading The Way In Marketing To Plus Size Customers.

Editor-in-Chief, Madeline Figueroa-Jones — Thu, 09 Feb 2012 16:25:23 +0000

Beautiful plus size clothing modeled by plus size models, what a novel idea! It makes perfect sense to PLUS Model Magazine and thousands of women, and apparently plus size brand Pennington’s also agrees. This brand is leading the way in marketing to the plus size woman. Plus size women continually ask for aspirational images; all women want to feel happy when they are shopping whether they are a size 0 or 28, and why not? Why shouldn’t our shopping experience be one that we enjoy?

We are delighted with Pennington’s fashion for every day women and for showing us that size diversity is beautiful.

Here are some of my favorite pieces from the Spring 2012 Look Book. You can visit Pennington’s Online and on Facebook!

Win A Look From Rachel Pally’s Plus Size White Label Spring 2012 Collection

Tulin Reid, Executive Marketing & Creative Director — Thu, 09 Feb 2012 16:13:10 +0000

Here’s your chance to enter to win a look from Rachel Pally’s plus size White Label collection!

Rachel Pally’s entire Spring 2012 White Label Collection is available online at and the selection of cuts and colors is huge! PLUS Model Magazine brought you the exclusive first look at her new collection and it was tough to choose a few items to highlight. When you see the entire collection, you will see why!

EXCLUSIVE FIRST LOOK AT RACHEL PALLY PLUS SIZE WHITE LABEL 2012 – ENTER TO WIN

Love what you see? Here’s your chance to enter to WIN a look from Rachel Pally exclusively with PLUS Model Magazine!

Enter To Win

Which look do you like? Comment on your favorite look on this post and on Rachel Pally Facebook page and be entered to win a look from Rachel Pally’s Spring 2012 White Label line! www.RachelPally.com. It’s that easy!

Check Back Daily

Visit the PLUS Model Magazine blog and Facebook page daily for more chances to win all month long!

AdoraOm Plus Size Activewear Valentine’s Sale

Tulin Reid, Executive Marketing & Creative Director — Thu, 09 Feb 2012 15:35:59 +0000

Plus size activewear line, AdoraOm is kicking off Valentine’s Day with their best sale yet!

Get your heart Pumping. The more you buy the more you SAVE on pants and capris. Feb. 8th – 7pm – Feb. 14, 11:59pm

Buy 1 item save 10%
Buy 2 items save 20%
Buy 3 items save 25%

When purchasing on Amazon Marketplace use code HEARTSON

Find out why we love AdoraOm in PLUS Model Magazine October 2011 issue!

PLUS Model Magazine Editor Dishes On Modeling, Statistics and Negativity – Interview With Daily Venus Diva Magazine

Editor-in-Chief, Madeline Figueroa-Jones — Thu, 09 Feb 2012 15:08:15 +0000

As women and activists we speak of change but how many of us are actually taking the necessary steps to create the change we want to see take place? Over 5 years ago Madeline Figueroa Jones and Plus Model Magazine created an avenue to give plus size women a much needed voice and a magazine that women could relate to. Known for edgy editorials, introducing readers to new plus friendly designers and shining a spotlight on working plus size models, PMM is the #1 fashion & modeling magazine for plus size women. If you had any doubt of how much power is in Plus, that doubt was put to rest after an editorial featured in the January 2012 issue of PMM was publicized and discussed throughout the world.

Read the in depth interview with Madeline Jones at Daily Venus Diva Magazine or CLICK HERE.

Plus Size Colored Denim In Sizes 12 to 40 In Petite, Average and Tall. BOGO 50% Event AT Woman Within

PLUS Model Magazine — Thu, 09 Feb 2012 14:21:29 +0000

The color jean is the must-have item of the season and Woman Within, plus
size women's fashion brand, has expanded its denim collection by adding new
fashion colors and denim washes that are designed to enhance a woman's
figure.  With 140+ styles and 30 denim washes - and sizes that range from
12 to 40 in petite, average and tall - Woman Within has an extensive
portfolio of colors, styles and size options for plus size women
everywhere.  Even better, there is a BOGO 50% off event (buy one, get one
50% off) now through February 29th!

Visit www.WomanWithin.com

Queen Grace Collection Wants You To Have The Best Valentine’s Day Ever – Plus Size Giveaway

Editor-in-Chief, Madeline Figueroa-Jones — Thu, 09 Feb 2012 14:10:30 +0000

Queen Grace wants you to have the best Valentine’s Day ever, so they are offering a fun way to win the signature Elise Dress, a beautiful pair of natural ruby earrings by Loveyboutine, and indulge in handmade luxe chocolates by Ococa! The contest is simple; just comment on the QG WD blog and tell us what was the most funny, silly, special or goofy Valentine’s Day you’ve ever had, and one winner will be selected to receive this yummy, sexy package to enjoy on YOUR special hearts kinda’ day – enter as often as you like, but each comment must be unique and different to be considered for the QG V Day prize. Winner will be announced February 13th, 2012 on the QG blog and on Facebook and Twitter. Enjoy!

Visit Queen Grace and the Queen Grace Blog.

Happy Love Day – Lovely Finds for the Plus Size Heart

Tulin Reid, Executive Marketing & Creative Director — Wed, 08 Feb 2012 20:27:53 +0000

For the plus size woman – This month’s issue of PLUS Model Magazine is full of gorgeous finds perfect for Valentine’s Day. Check out the feature “Happy Love Day” that showcases a beautiful selection of items for the techie, preppy, fashonista, and more. A little something for everyone but mostly especially, for you.

Hot N’ Techy
Mobile device cases
MARC by Marc Jacobs

Poppy Perfume
by Coach

Leapord print & leather strap watch
by Betsy Johnson

Read this month issue of PLUS Model Magazine

Plus Size Blogger Marie Denee Speaks Up and Karl Lagerfeld Clarifies on Adele

Tulin Reid, Executive Marketing & Creative Director — Wed, 08 Feb 2012 18:52:20 +0000

Plus size singer Adele’s weight became an issue with Karl Lagerfeld when he was quoted this week as saying that she has “a beautiful face and a divine voice”, but, she’s “a little too fat.”

DID KARL LAGERFELD REALLY SAY ADELE IS “A LITTLE TOO FAT?” – PLUS SIZE FASHION

The Metro World News Reached out to Marie Denee; PLUS Model Magazine Fashion and Style Editor, plus size blogger The Curvy Fashionista, and author of the ebook , “Keeping it Curvy. Confident.Chic.” for reaction on Karl Lagerfeld’s statement. In an article published yesterday, Marie is quoted as saying, ” He’s no stranger to disdain and contempt for plus size women. By saying that she can sing but she’s fat minimized who this woman (Adele) is. She is so much more than just her weight.” She hits the nail on the head because what does Adele’s weight have anything to do with her beauty and talent?

Karl Lagerfeld responded exclusively to the same paper, Metro International in an article entitled, “Karl Lagerfeld Addresses the Adele Fury.” He said the statement was taken out of context and he is Adele’s biggest admirer. While it is not uncommon for the press to take statements out of context, why was the comment made in the first place? One has nothing to do with the other and Karl of all people should know how harsh comments on weight can feel (he has lost over 30 kg). Karl even goes so far as to say, “I know how it feels when the press is mean to you in regards to your appearance.” As the old saying goes, “if you don’t have anything nice to say….”

PLUS Model Mag Exclusive- Introducing Plus Size Designer Ashley Nell Tipton

Reah Norman, Executive Fashion Director — Wed, 08 Feb 2012 13:00:44 +0000

I recently had the opportunity to sit down and get to know up and coming plus size fashion designer, Ashley Nell Tipton. We chatted about everything from plus size fashion to body image and self-esteem, to struggles with acceptance within personal relationships with friends and family. I am so impressed, not only with Ashley’s talent as a young fashion designer, but also her maturity, passion, positive attitude, and wisdom beyond her 20 years. She is a refreshing ball of sunshine, and I am so thrilled to introduce you all to her.

Ashley- tell us a bit about who are you, where are you from, and how you began your love of fashion?

I’m 20 years old and was born and raised in San Diego, CA. I am the youngest of 4 brothers and a sister. At the young age of 7 years old, I discovered my love for design when my Grandma taught me how to sew, and I spent days working and re-working little blankets and clothes for my Barbie dolls. I still use my Grandma’s sewing machine to this day!

Why plus size fashion?

I am passionate about being a plus size fashion designer because I, myself, am plus size and I want to let other plus size women know they are not alone and that I have the same story. I am the only one of my siblings who is plus size, and throughout my life I have struggled with acceptance from my family, and feeling different because of my size.

Who is your customer and what gap are you hoping to fill in the plus size clothing market?

My plus size customer is a 20-30 something female that is chic with a rocker edge. I am currently looking to fill in the gap that I see in the plus size clothing market and to be THE full-figured designer for curvy women with an edge.

What was your inspiration for the line and what makes you tick as a designer?

Upon returning from a trip to Paris and London to visit fellow design students at the Atelier Chandon Savard School in Paris, I was inspired by the British rocker flare of London and the artful combination of glamour and street fashion. Women’s curves inspired my garment construction and my love for color and fight against the phrase “black is slimming” affected my color choices. Going against the grain, I created a collection that is full of bright hues and bold patterns. I pictured my muse roaming the streets of London unabashed and feeling confident in stride while wearing designs that are no typically seen today in plus size fashion. The finished product incorporates both boldness and finesse, just like myself!

How would you describe yourself and how does this tie into your fashion aesthetic?

My friends and family would say that I am always happy and have a smile on my face, and the color that I use in my collections is a reflection of that. I never wear black because it makes me feel “gothic” or “emo”. I love wearing color because it reflects how I feel inside- I want to be bright, because I am happy! Also, I have Dyslexia, and I use fashion design as my form of expression and creative outlet. I am able to create ideas with my hands, rather than writing about it.

What’s next for you, professionally- what can we expect in the future?

I just Finished Fashion School literally this week! I am hoping to show my collection at Full Figured Fashion Week in NYC this June. I am currently working on my new collection, and also hope to get my line into production soon.

Thank you so much, Ashley! You are a gem and we are so excited to see what is next for you! Watch out world, here she comes!

Keep up with Ashley Nell Tipton and all her plus size design adventures and as she creates her brand new collection!

Ashley Nell Tipton Designs Facebook Fan Page

Ashley’s Twitter

Ashley’s Tumblr